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Sow Good Black Friday Sale 2024

For Sow Good's Black Friday campaign, I strategically designed a sale offering up to 30% off on their beloved freeze-dried treats. The goal was to create an eye-catching, high-impact promotion that not only drove sales but also enhanced brand visibility during the competitive holiday shopping season.

From crafting compelling messaging to designing visually engaging graphics and coordinating across digital platforms, I ensured the campaign maintained Sow Good's unique voice while appealing to their customer base.

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Email Campaign

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Marketplace Header

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Alternate Graphic

RESULTS

  • Link Clicks: 9,590

  • Impressions: 231,596

  • CTR: 4.14%

  • CPM: $4.32

  • CPC: $0.10

  • Total Spend: $999.98

Meta Ad
Email Performance
  • Emails Delivered: 12,892

  • Open Rate: 5%

  • CTR: 4.7%

  • Unsubscribe Rate: 0.26%

  • Bounce Rate: 4.5%

  • Revenue: $6,329.78

  • Link Clicks: 14,638

  • Impressions: 343,992

  • CTR: 4.26%

  • CPM: $2.91

  • CPC: $0.07

  • Total Spend: $1,000

TikTok Ad
Website Performance
  • Unique Visitors: 27,453

  • Conversion Rate: 9%

  • Avg Time on Site: 3:45

  • Revenue Generated: $21,123.22

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